The Brief.
I was hired by IGD to create cohesive branding that could be used across all elements of their company from the products themselves to internal documents.
This included a full website redesign that is still being used today. After the success of this International Gas Detectors later commissioned a series of product videos, brochures and infographics to succinctly explain their technology to prospective customers.
A selection of my work for International Gas Detectors can be found below.
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2021 saw the launch of IGD’s Aftercare+ department. This required uniform designs, van vinyl wraps, business cards and social media campaigns. All designed in keeping with the IGD guidelines whilst being easily distinguished from the main body of the business.
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Marketing required easy-to-use templates for creating email campaigns, printed advertisements and social media posts.
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International Gas Detectors had previously been running from a basic Wordpress template. Although this way easy to update and manage, aesthetically the design did not match that of the industry leading products. Since then we have updated the site, adding clear sections and an e-commerce site. All areas of the company now use this site from the technical team to the sales department.
International Gas Detectors has a broad customer base which requires a wide range of content in order to encompass their target audience. As a result I also created a series of product videos to display technical information in a digestible format. Below is a selection.
Tocsin 635 Installers Guide
As part of International Gas Detectors 2020 rebrand the company wanted to add customer friendly videos and infographics. With this in mind I created the Tocsin 635 Install Guide, a short animation which focuses on the end user, minimising technical jargon where possible.